THE PROJECT

Bottelino’s are a well established local restaurant chain with outlets across the South West; Bristol, Bath, Swindon and Weston-super-Mare. Bottelino’s appointed Creation in 2010 to take over the design and implementation of their marketing and design. They had launched two new websites but had not considered how online marketing would drive traffic to their sites.

THE OBJECTIVES

• Provide regular updates to their current customers.
• Link the online sales of the deli site with customers in the restaurant chain.
• Provide information about regular offers and drive bookings to the restaurants.
• Promote special events and drive booking. 

THE SOLUTION

We suggested to Bottelino’s they should consider email marketing as the solution to bridge the gap between the customers in the restaurants and online. Creation Cascade, our own email platform is used to manage and deliver their email marketing. A simple solution to implement, Cascade manages the signup via online forms across all parts of the site. Email lists are segmented to allow Bottelino’s complete control of the best performing lists and to allow us carefully target. 

As part of Cascade we developed a series of templates, which Bottelino’s can use to build campaigns. It takes only minutes to take copy and images and put together a campaign, test and send. Also we helped Bottelion’s set up auto generated content, sending birthday cards with special offers automatically with full tracking.

THE RESULTS

Email marketing is becoming an essential part of the marketing mix and is set to grow for Bottelion’s as they see the tangible results it brings. Each element is now driving business to the other.